Dan Ariely made the point that when we're giving choices, and when one if those options is less attractive, the other options seem more attractive.
He used vacation packages, magazines, and humans to prove his point. His Tom and Jerry was the most interesting to hear about so I'm going to explain that one. Tom and Jerry are both good looking, until you throw a slightly less good looking Jerry into the mix. As soon as you do that, Jerry automatically seems more attractive than the other two (as seen in the upper half of the photo). Same goes for Tom. Slightly less-attractive Tom makes Real Tom seem great!
We FEEL we wake up and make every decision in our day. It's hard for us to even think about the fact that we might only have the ILLUSION of making decisions. Are we actually choosing how our day will go? "I'm going to eat Frosted Mini Wheats this morning! Yeah! Making decisions!" Why did you choose the Mini Wheats? Because the only other cereal was bran. Yuck. You were forced into that decision. It was the better option. The OBVIOUS option.
He used vacation packages, magazines, and humans to prove his point. His Tom and Jerry was the most interesting to hear about so I'm going to explain that one. Tom and Jerry are both good looking, until you throw a slightly less good looking Jerry into the mix. As soon as you do that, Jerry automatically seems more attractive than the other two (as seen in the upper half of the photo). Same goes for Tom. Slightly less-attractive Tom makes Real Tom seem great!
We FEEL we wake up and make every decision in our day. It's hard for us to even think about the fact that we might only have the ILLUSION of making decisions. Are we actually choosing how our day will go? "I'm going to eat Frosted Mini Wheats this morning! Yeah! Making decisions!" Why did you choose the Mini Wheats? Because the only other cereal was bran. Yuck. You were forced into that decision. It was the better option. The OBVIOUS option.